To create an environment within the music and entertainment industries that benefits the artists, composers, and talent first, and ourselves a distant second.

To treat every member of our talent roster and every person in our staff as family. And not the multi-dysfunctional, self-destructive type of family that is the norm today. The kind who will drive three hours to give someone the attention they deserve, or spend hours on the phone to help relieve the inherent stress that comes with daily life.

To prove to the rest of the entertainment industry that we have a responsibility to the society within and the populace that invests in music to produce only the best and most original work.

To show that “different” and “new” and “stylish” are often used as criteria rather than descriptions, and the judgment of art is for the people who perceive it, not the insider who sells it.

To give anyone who deserves it what no one else will: a chance at success.